Best Five SEO Backlink Tool in 2021

In the 2021 market, here are the top 5 SEO tools. We also provided a situation for all SEO software where they may be of useful to you.

Much has changed in the last couple of years about SEO, but one thing that remains the same is the backlink. One secret to a successful online company is always to track your website’s backlinks and the websites of competitors.

Formerly, depending on the number of backlinks you have received, your site will rank higher, but in 2020 it’s all about how many quality links you have.

Go through the 5 SEO backlink tools here:

1. Ranking of SE

SE Ranking is one of my favorite backlink checkers that enables you to check incoming links to your website based on Google Webmaster Tools info. It is a paid instrument (starting at $9 / month) and also includes a website audit, rank tracking, keyword analysis, and rank tracking for competitors.

2. The Backlink Watch

One of the best and easiest tools to monitor the backlink portfolio of a website is Backlink Watch. It is free of charge and returns up to 1000 links without export reporting options. Backlink Watch will love you for the opportunity to use the Ahrefs API, ensuring you can trust the outcomes.

3. Spyglass SEO

SEO Spyglass is very recent but gives excellent performance. It has 15,000,000,000,000 indexed backlinks in its database, more than Ahrefs and Majestic have. If you upgrade to a paid version, you can search 1,100 links for free but can’t export results.

4. MoonSearch

MoonSearch is a free monitoring tool for backlinks that offers a detailed study of links and tests how many backlinks are indexed. Based on Yahoo, Dmoz, and Moonsearch catalogs, it helps monitor Alexa rating, PageRank, and reputation.

5. Backlinks Track

One of the most common and recent SEO tools to track connection profiles is Monitor Backlinks. Without registering, you can check out up to 10 results. The paid tool starts at $25 if you want to get more results. The tool gives a domain overview, SEO metrics, keyword rankings, anchor text reports, and allows you to disavow links of low quality.

It would help if you always keep your eye on connections, keywords, audit data, roles, and more for your own business and competitors by performing SEO tasks. To get an overall image of substantial backlink profiles, experiment with adding some of the resources above to your SEO stack.

What Are Some of the Best Web Design Software?

If using a drag-and-drop editor where you can quickly merge different elements without coding, or a software framework that includes customizing web code the right web design software can make it easier to create the website you need.

The website is an efficient way to interact with consumers, and tourists frequently judge the organization or website-based services. A website thus plays a significant role in improving the business. One should have useful web design tools to have a good website. Feature-rich apps can assist you in creating a website rich in features.

We’ll share the best web design tools in this article that you can use to build models for websites or full-fledged websites.

1. WordPress

WordPress is free and open-source software that allows you to create any website easily. WordPress is used by over 30 percent of the web, making it the world’s most common content management system. You can install a theme for WordPress and edit it as necessary.

2. Constant Touch

A substantial drag and drop website building and designing program is offered by Constant Touch. Even if you are a total novice, it helps you build a website from the ground up.

You only need to sync your Facebook profile with the website creator. The creator will pull in Facebook contact photos, data, and text in a few minutes and inhabit a company website for you.

3. Gator Builder

Gator Creator is HostGator’s web design and creation program. Any market niche, it’s filled with hundreds of web templates. The models for working with third-party services are beautiful and dynamic. You can add pictures, videos, Google Map, and more in a few clicks using the drag-and-drop interface.

4. SiteBuilder

SiteBuilder is a web design program that comes with hundreds of ready-made templates that allow you to create a website with ease. You can either modify the web templates or design your layouts from scratch with drag and drop builder. It provides a free domain name and web hosting with each package to help you get started quickly.

5. Divi 

Divi is a popular theme and web design software for WordPress. It comes with a drag and drop builder, allowing you to construct custom web templates quickly. Divi also offers hundreds of pre-built templates designed for restaurants, cafes, medical, fitness, etc. It gives you an advanced visual editor with effects, shape dividers, transformations, and more to customize your models.

What Makes Mobile SEO So Important for your Website Performance?

Smartphones have literally changed our lives and the way we go online. This way, Mobile SEO has been helpful to fulfill the needs of customers and reach them while providing a great experience. This guide will tell you everything you need to deliver the right mobile experience.

Mobile SEO is known to provide great user experience to the visitors of your mobile website. It is based on making your mobile site loading faster and providing great content without any issues. So, you should have a flawless mobile website in this day and age.

Importance of Mobile SEO

Mobile SEO helps you reach the right audience at the right time in the right place and offer the best experience to them. Mobile traffic has drastically overwhelmed desktop traffic. There has been a great advantage for billions of people using smartphones. This way, mobile SEO can solve a lot of content issues or technical issues for the mobile users and website owners can easily provide a great user experience. You may not want to provide a poor experience from the brand as it might scare your potential customers away.

Mobile-first index is here

Google has introduced mobile-first index in 2016. Since then, mobile SEO has seen a great change. Google moved to the mobile-first index completely in July 2019. All sites must be indexed for mobile users by March 2021. Google will rank websites on the basis of quality of their mobile version rather than the desktop version.

Googlebot’s smartphone version will crawl your mobile website and ensure the best user experience, content and performance. You can get a better ranking if everything is up and running. If not, your site would lose out your rankings to other sites. You will be judged on the basis of your mobile website. So, time is now. 

According to Google in 2018, page speed will be considered as the primary ranking factor for mobile users.

Things are changing

When it comes to evaluating websites, mobile-first indexing is used by Google. You should ensure that your mobile website will be crawled by Google. Take down all the common barriers like scripts which are loading badly and don’t block things in robots.txt. It should also be loading fast for proper indexing.

For mobile first indexing, there are a few things you should take care of, according to a blog post by Garry Illyes from Google. You should provide quality content on both desktop and mobile website, offer the right Metadata, invest in structured data, keep track of href language set up and ensure that the increased crawl rate won’t bother your servers. Your content shouldn’t be different on mobile and desktop sites as you will rank only on the basis of details on the mobile page.

Top 4 Ecommerce Platforms to Look for in 2020

Online retail industry is booming and so are the ecommerce space and ecommerce platforms. More than 370 ecommerce platforms are widely available to the businesses, as per the reports by G2. So, it is not easy to narrow down through hundreds of options to choose the best solution. So, we have taken time to review the most popular ecommerce platforms –

  1. WooCommerce

It is an open-source, free shopping cart plugin by WordPress. It is one of the most widely used ecommerce platforms and around 30% of all online stores are powered by WooCommerce. It is the best choice for small businesses which have WordPress sites already or who have a limited budget but are still looking for a great online store. There are thousands of third-party plugins and themes to choose from. So, it offers a lot of flexibility to meet your needs.

  • Magento

It is another most popular open-source ecommerce platform worldwide. Originally, it was released in the year 2009 and Magento 2.0 replaced it in 2015 with more stability/usability features and improved code base. Later on, Adobe purchased Magento in 2018 and it is available in Magento Commerce and Magento Open Source versions. It is the best choice for both small and medium businesses which already have a great demand and manpower, time and skills to create their official website. It is a very powerful platform and has more than 5000 extensions.

  • PrestaShop

This cloud-hosted and open source platform gives the best bang for your bucks. Founded in 2007, PrestaShop is a fairly new ecommerce platform which is easy to use. It has a very simple interface to handle product management, reporting, and store management very well.  You will need to pay for SSL certificate, web hosting, and other modules, though it is free to download. You can use a free trial for 16 days or pay right away. The dashboard is really very simple and straight. It has a video on board. You can get the most through its modules that can be enabled with one click.

  • OpenCart

This self-hosted CMS platform has everything to manage and create your online store. OpenCart has powered over 342,000 e-commerce stores worldwide. It is more than just a website builder. It is an open-source platform that can be installed to improve its functionalities to the current website. You can easily manage everything with a user-friendly interface thanks to its admin dashboard. Its marketplace is one of its main advantages. There are around 13000 themes, modules, and extensions. It is another great advantage. The best thing is that OpenCart is free to install and download on your site. There is no annual or monthly rental to use this platform. There are around 110,000 active and registered members on community forums. So you can easily find a solution to your problem, if any.

Google May 2020 Core Update – What You Need to Know?

Danny Sullivan from Google has officially confirmed that the second core update is finally rolling out on May 4. This time, there are no cute animal names, no witty tags. It’s just about the facts. So, it is named “May 2020 Core Update”.

About May 2020 Core Update

Google released the first core update in January this year. Since then, some of the drastic changes appeared in the world and, hence, online searches. It takes around 2 weeks to roll out completely. But this new update seems to be large. With increasing volatility in the world, the latest core update is going to bring unmatched volatility in SERP as well.

According to SEMrush Sensor, the core update of January just led to 8 points of volatility. Almost every category was increasing volatility rates on May 6, i.e. from 9 to 9.4 points. So, the core updates on May seem to be even more influencing and stronger for positions and SERPs. But it’s not the time to panic. You need to wait for this update to complete rolling out.

Who is winning and who is losing?

These core algorithm updates are actually intended to come out with huge changes in search results in all languages and countries. But as usual, there are some categories that are winning while some are losing in the SERP game. If you see some drops or gains when this update finally rolls out, don’t get surprised. We definitely expect to see some concerns related to down rankings of live events, travel, tourism and other industries during the pandemic. Volatility of most of these categories would definitely appear.

From this algorithm update, the highest impact in this way takes place in various industries, including the ones impacted by pandemic already. We compared the average value of volatility with SEMrush Sensor 7 days earlier and 2 days after the announcement of update. Real Estate, Travel, Pets & Animals, Health, and People and Society are the categories which are highly affected. It is true in both mobile and desktop searches.

Even some big domains have been affected badly. In the US alone, over half of major changes in ranking happened to websites that have over 1 million visitors per month.

Who are the winners here?

An obituary site, has gained over 13 positions up with popularity. But the News sector is the one which is unbeatable here. Everyone’s looking at the news constantly over the past few months. So, it goes without saying that a lot of media outlets are enjoying great user attention. Whatever they do has literally worked great and they are also getting huge benefits from it.

In terms of Business, a lot of PR outlets are gaining traction in rankings like PR Newswire, Businesswire, and GlobeNewswire. Each of them have achieved over 50 positions up.

Who are the losers?

It goes without saying that offline Entertainment has suffered a lot. Unfortunately, this update has come with bad news. One of the most popular examples is Eventbrite has lost -44 positions, which was once the one-stop destination for offline fun.

For a short while, even LinkedIn was vanished from SERPs and had huge dips in ranking. But core updates cannot affect it that much.

What to do now?

If you are worried about your own website’s fate in this storm, we suggest you read Google’s guideline. You cannot do anything much with this update and ranking changes. All you can do is improve the quality of your content from time to time. Google always prefers helpful and relevant content to be delivered to the users.    

Top 7 Digital Marketing Tips for Beginners

Are you feeling lost in competition and badly need some actionable tips for getting started with digital marketing? You are not a leading company that can hire a lot of digital marketers to stay ahead with the latest tips. Your knowledge is your weapon. After reading this guide, you can beat your competition. 

  1. Investing in Multiple Platforms

Many rookie startups make a common mistake of putting all eggs in multiple baskets with only small experience. You set up a PPC campaign, several social media campaigns, and a strict blogging schedule. But the problem is that over half of social media platforms have been overlooked. The lesson you should learn is – less is more. Consistency and focus must be your primary goals. A lot of business owners rush to do everything at once.

  • Make your presence in social media

A lot of small businesses know the importance of social media. But a lot of beginners take it too seriously and try to be everywhere at the same time. You should be aimed to make your presence on social media. You need to focus on a few platforms initially that you are good at. Don’t waste your time on a social media platform that doesn’t have your audience.

  • Influencer Marketing

Influencer marketing is quite a new concept in digital marketing. It can be a powerful tool if it is done well. Rather than marketing to your audience, you need to inspire influential people to get the words out. Influencers are the strongest referrals for your business.

  • Email Marketing

An email list is literally one of the most responsive and important assets for your company. Unlike your fans and followers on social media, you own the list of your emails. A lot of your competitors may not be thinking about this thing. Having a strong social following is vital. But email marketing is the best way to turn cold prospects into customers.

  • SEO

Every small business may have heard of SEO. Many business owners just ignore it considering that it’s time-consuming and complex. But SEO is still the best way to attract leads to your website in an organic way.

  • PPC

A lot of businesses spend a lot of paid advertising to attract some traffic. But without having a long-term SEO strategy and sales funnel, they start relying on PPC to drive most sales. This way, you can create an appealing and relevant offer, great content, and targeted ads to attract people to your site.

  • Spending on User Experience

Improving the user experience (UX) is a great way to grab attention. There are different things you should work on –

  • Content on your site
  • Amazing user interface
  • Communication channels you prefer
  • Loading speed on your site
  • Easy to navigate menu
  • Simple tone
  • Chatbots to help improve communication

You should learn about the target audience to make the right choices for those aspects.