Smartphones have literally changed our lives and the way we go online. This way, Mobile SEO has been helpful to fulfill the needs of customers and reach them while providing a great experience. This guide will tell you everything you need to deliver the right mobile experience.

Mobile SEO is known to provide great user experience to the visitors of your mobile website. It is based on making your mobile site loading faster and providing great content without any issues. So, you should have a flawless mobile website in this day and age.

Importance of Mobile SEO

Mobile SEO helps you reach the right audience at the right time in the right place and offer the best experience to them. Mobile traffic has drastically overwhelmed desktop traffic. There has been a great advantage for billions of people using smartphones. This way, mobile SEO can solve a lot of content issues or technical issues for the mobile users and website owners can easily provide a great user experience. You may not want to provide a poor experience from the brand as it might scare your potential customers away.

Mobile-first index is here

Google has introduced mobile-first index in 2016. Since then, mobile SEO has seen a great change. Google moved to the mobile-first index completely in July 2019. All sites must be indexed for mobile users by March 2021. Google will rank websites on the basis of quality of their mobile version rather than the desktop version.

Googlebot’s smartphone version will crawl your mobile website and ensure the best user experience, content and performance. You can get a better ranking if everything is up and running. If not, your site would lose out your rankings to other sites. You will be judged on the basis of your mobile website. So, time is now. 

According to Google in 2018, page speed will be considered as the primary ranking factor for mobile users.

Things are changing

When it comes to evaluating websites, mobile-first indexing is used by Google. You should ensure that your mobile website will be crawled by Google. Take down all the common barriers like scripts which are loading badly and don’t block things in robots.txt. It should also be loading fast for proper indexing.

For mobile first indexing, there are a few things you should take care of, according to a blog post by Garry Illyes from Google. You should provide quality content on both desktop and mobile website, offer the right Metadata, invest in structured data, keep track of href language set up and ensure that the increased crawl rate won’t bother your servers. Your content shouldn’t be different on mobile and desktop sites as you will rank only on the basis of details on the mobile page.